Marketing Specialist and Content Writer
GO7
- Киев
- Постоянная работа
- Полная занятость
Translate commercial priorities (airline launches, route announcements, promotions, incentive campaigns) into communications targeted at travel agents.Own the email channel
Create and send campaigns to the global travel agent database, including airline announcements, route launches, promotions, and educational content. Segment audiences and track campaign performance.Create content for travel agents
Produce clear and engaging B2B content across channels, including email campaigns, LinkedIn posts and carousels, and website/microsite content.Promote airline partners
Work with airline partners and internal teams to promote new partnerships, routes, and ticketing opportunities available through WorldTicket.Collaborate with commercial teams
Work closely with the OTA & TMC sales team, airline distribution team, and customer success team to align communications with commercial priorities.Monitor performance and optimise campaigns
Track engagement and campaign results and use insights to improve future campaigns.Build processes and identify new engagement opportunities
Help develop scalable ways of working for travel agent communications and experiment with new formats or channels to grow engagement.Requirements for the role:Demonstrable ability to plan and lead communications campaigns across a variety of channels deploying different tools and tacticsExperience building and managing content calendarsTrack record of building relationships with specific audiences and delivering on campaign KPIsExperience working in partnership with customers and/or brands for campaignsSome knowledge of travel industry, the value chain and different audience groups3+ years in communications or marketingExperience working with OTAs, TMCs or in a B2B/SAAS related role is desirable but not essentialFluent English. Knowledge of other languages will be a huge benefitAbout you:You love marketing, communications and are passionate about ROI and measuring channel effectivenessYou’re entrepreneurial, highly commercial and know how to spot an opportunityYou’re up for working in a high-growth environment and can operate amidst ambiguityYou’re a people person, you love networking and converting conversations into leadsPossess high level of energy and integrity, positive attitude, empathyYou’re a team player, you’re collaborative and know the boat goes faster when we work together and each plays our partYou’re autonomous, you have the ability to self-manageYou have a passion for travel, people and deep respect for different places and cultures is a must!