Crm-manager
MURKA
- Днепр
- Постоянная работа
- Полная занятость
- Manage and maintain CRM tools and platforms, ensuring accurate data and effective segmentation.
- Create visually engaging and responsive messages that align with product guidelines.
- Analyze campaign performance, interpret key metrics, and generate actionable insights to optimize CRM strategy
- Collaborate closely with cross-functional teams (Product, Design, Marketing, Analysts, BI) to ensure seamless campaign execution and alignment with overall business goals.Requirements:- At least 2 years of experience as a CRM Specialist within the iGaming, Social Casino, or Sweepstakes industries.
- Hands-on experience with web push, email, and SMS marketing channels.
- Proven ability to develop omnichannel CRM campaigns based on user lifecycle stages.
- Experience analyzing campaign results, drawing meaningful conclusions, and building data-driven strategies.
- Familiarity with CRM tools such as Braze, Leanplum, CleverTap, or Airship.
- Proficiency with Tableau or similar BI tools to analyze and visualize campaign data.
- Understanding of HTML email templates and best practices for design and deliverability
- Upper Intermediate English communication and presentation skillsPreferred Qualifications:- Experience working in a fast-paced, growth-oriented environment.
- Excellent communication and teamwork skills.
- Strong organizational and time-management abilities.Nice to have:- Experience working with personalization and segmentation strategies in CRM tools (dynamic content, A/B testing).
- Knowledge of gamification strategies and how to apply them in CRM campaigns.
- Familiarity with mobile marketing best practices in CRM
- Basic understanding of loyalty programs or VIP segmentation strategies.
- Prior experience with customer journey mapping or lifecycle marketing automation.
- Understanding of GDPR, CAN-SPAM, and other relevant data privacy regulations impacting marketing campaigns
Rabota