SERM / Reputation Manager
Gypsy Collective
- Украина
- Постоянная работа
- Полная занятость
- 3+ years in SEO, SERM, or brand protection within the iGaming industry;
- Solid understanding of search engine algorithms, black hat tactics, and suppression techniques;
- Strong existing network of SEO/SERM vendors (ideally tested within iGaming verticals);
- Proficiency in SEO tools (Ahrefs, SEMrush, Serpstat, Google Search Console, etc.);
- Excellent coordination, communication, and vendor management skills;
- Analytical thinking, proactive problem-solving, and resilience under pressure.
- Develop and execute our SERM (Search Engine Reputation Management) strategy to ensure positive brand visibility across search engines;
- Detect and counteract brand impersonation, scam sites, clone domains, or misleading SERP results;
- Coordinate and manage external SEO/SERM partners working across all company products;
- Monitor branded queries to suppress negative or unauthorized content using technical SEO, link building, and other tactics;
- Collaborate with marketing, legal, and product teams on brand safety initiatives;
- Conduct regular SERP audits, competitor analysis, and reporting on brand-related traffic risks;
- Actively manage and grow our vendor database — selecting only those with proven iGaming experience.