Junior Brand Manager

• Developing the marketing plan for Purina food brands, monitoring performance, and implementing corrective actions when necessary.
• Implementing and supporting BTL and promotional activities in line with the approved marketing plan, including:

• Promotional campaigns (regional and national): preparing briefs, defining mechanics, selecting agencies, approving creative assets, overseeing execution, and evaluating effectiveness.
• Promotional packaging: preparing materials, organizing and monitoring production, P&L analysis, and tracking promotional sales results.
• Promotional events: developing briefs and event mechanics, selecting agencies, coordinating execution, evaluating results, and proposing next steps.
• Conducting analytical reviews and reporting on brand performance (marketing research, sales, communication quality). Aligning innovation/renovation initiatives with the NPP Country Business Manager or Specialist Business Unit Manager.
• Creating and implementation of POS materials for in-store support of the brands
• Defining and executing profitability growth plans for the specialized Purina business, including assortment, pricing strategy, and opportunity identification.
• Developing and executing communication strategies within the allocated budget and in accordance with defined brand strategy
• Effective communication and influence with key stakeholders, including internal departments, other Nestlé markets, and Purina strategic business units.
• Managing marketing budgets
• Coordinating and managing external partners (agencies, suppliers, contractors)

• University degree (preferably in Marketing, Management, Economics);
• 2+ years of experience in brand management/trade marketing/project management
• Proven experience in developing and implementing branded promotional activities to support brand visibility through BTL (Below-the-Line) channels, including the creation of promotional materials.
• Strong understanding of consumers, the competitive landscape, and trade customers in Ukraine.
• Confident user of Office 365 programs (Excel, PowerPoint, Word)
• Experience working with market research databases and tools.
• Excellent project management and communication skills;
• Upper intermediate | Advanced English.

• Developing the marketing plan for Purina food brands, monitoring performance, and implementing corrective actions when necessary.
• Implementing and supporting BTL and promotional activities in line with the approved marketing plan, including:

• Promotional campaigns (regional and national): preparing briefs, defining mechanics, selecting agencies, approving creative assets, overseeing execution, and evaluating effectiveness.
• Promotional packaging: preparing materials, organizing and monitoring production, P&L analysis, and tracking promotional sales results.
• Promotional events: developing briefs and event mechanics, selecting agencies, coordinating execution, evaluating results, and proposing next steps.
• Conducting analytical reviews and reporting on brand performance (marketing research, sales, communication quality). Aligning innovation/renovation initiatives with the NPP Country Business Manager or Specialist Business Unit Manager.
• Creating and implementation of POS materials for in-store support of the brands
• Defining and executing profitability growth plans for the specialized Purina business, including assortment, pricing strategy, and opportunity identification.
• Developing and executing communication strategies within the allocated budget and in accordance with defined brand strategy
• Effective communication and influence with key stakeholders, including internal departments, other Nestlé markets, and Purina strategic business units.
• Managing marketing budgets
• Coordinating and managing external partners (agencies, suppliers, contractors)

• University degree (preferably in Marketing, Management, Economics);
• 2+ years of experience in brand management/trade marketing/project management
• Proven experience in developing and implementing branded promotional activities to support brand visibility through BTL (Below-the-Line) channels, including the creation of promotional materials.
• Strong understanding of consumers, the competitive landscape, and trade customers in Ukraine.
• Confident user of Office 365 programs (Excel, PowerPoint, Word)
• Experience working with market research databases and tools.
• Excellent project management and communication skills;
• Upper intermediate | Advanced English.

Nestlé