Fractional Chief Marketing Officer

LBC Mortgage

Украина
Постоянная работа
Полная занятость

3 д. назад
Быстрый отклик

About LBC MortgageLBC Mortgage is a Los Angeles–based mortgage company with over 20 years of industry experience. We specialize in helping clients secure the right financing solutions through a high-touch, trust-driven process.As we scale, our focus is to build a predictable, system-driven pipeline that consistently generates and converts qualified borrowers into funded loans.We are looking for a Fractional CMO / Head of Growth who will take full ownership of our marketing and lead generation strategy with one clear mission: increase funded loan volume. This is not a brand-awareness role — it is a performance and revenue-driven leadership position.Role OverviewThe Fractional CMO / Head of Growth will be responsible for building and optimizing a scalable growth system that improves lead quality, strengthens follow-up processes, increases application conversion, and drives measurable increases in funded loan volume.You will work closely with leadership, loan officers, and operations to ensure every marketing dollar and every lead is tracked, nurtured, and converted.Primary ObjectiveBuild and optimize a scalable system that consistently converts leads into funded loans.Key ResponsibilitiesFunnel & Pipeline Optimization

Audit and optimize the full conversion funnel:

Lead → Inquiry → Call → Application → Approval → Funding * Identify bottlenecks and breakdowns in:

lead quality
response time and follow-up discipline
application completion rates
approval conversion
loan officer performance
Improve conversion rates at every stage of the pipeline

CRM Systems & Automation

Build and implement structured CRM workflows
Create automation systems for:

email sequences
SMS follow-ups
lead nurturing campaigns
appointment reminders and reactivation campaigns
Establish CRM discipline and ensure team adoption

Growth Marketing & Lead Generation

Analyze and optimize lead sources including:

SEO
paid advertising (Google Ads, Meta, retargeting)
referral systems
partnerships and affiliate channels
Improve targeting and messaging for different borrower types and loan products
Optimize landing pages, lead forms, and conversion paths

Sales Enablement & Performance Support

Work closely with the sales team to:

improve scripts and call structure
reduce lead drop-offs
increase closing ratios
improve follow-up speed and consistency
Help create a repeatable sales process aligned with marketing efforts

Reporting, KPIs & Accountability

Establish clear performance KPIs and reporting dashboards
Track and report weekly pipeline metrics such as:

cost per lead
cost per funded loan
application-to-funding ratio
lead source performance
speed-to-lead metrics
Deliver clear recommendations based on data and execution insights

What We Are NOT Looking ForThis role is not for:

brand-only marketers
social media managers
“awareness-focused” campaigns without measurable ROI
people focused only on clicks, impressions, or engagement metrics

We need an operator who understands that the goal is funded loans.Ideal Candidate Profile

Proven experience scaling high-ticket, trust-based sales funnels

(mortgage, lending, real estate, insurance, finance strongly preferred) * Strong understanding of conversion rate optimization and pipeline management

Hands-on execution mindset — not strategy-only
Experience working directly with sales teams and enforcing systems
Strong CRM and automation experience
Data-driven and highly analytical, but practical and fast-moving
Comfortable being accountable to revenue-driven KPIs

Success in This Role Looks Like

Higher percentage of leads converting into applications
Faster response times and improved follow-up discipline
Increased funded loan volume month-over-month
Clear visibility into performance by channel and stage
Reduced dependence on founder involvement
Predictable, repeatable pipeline growth

Why Join LBC Mortgage?At LBC Mortgage, you won’t be stepping into a slow corporate environment filled with meetings and vague branding goals. You’ll be joining a company with 20+ years of lending experience, strong operational foundations, and a clear mission: scale production through a predictable, high-performing growth system.This role is ideal for someone who wants to make a real impact. You will have the opportunity to build and own the growth engine, improve the full pipeline from lead to funding, and directly influence funded loan volume.We offer a fast-moving, performance-driven environment where results matter, leadership listens, and your work will be tied to real business outcomes — not vanity metrics.If you are a hands-on operator who enjoys building systems, optimizing funnels, and working closely with sales teams, LBC Mortgage is the place where your expertise will truly matter.

LBC Mortgage