appflame - Middle Email Marketing Manager

• 7 years, 500+ employees, oces in Kyiv, London, Limassol, and a coworking in Warsaw;

• in 2025, appflame ranked 5th among the 50 best employers in Ukraine according to Forbes and won in the 'Place for Growth'

• Flame up the world with Ukrainian products.

• Reach the top 5 list of product companies in the world.

• Become a unicorn.

• Turn Ukraine into a country where unicorns are born and thrive.

• Own the end-to-end email marketing strategy for Taimi across lifecycle, promotional, and transactional touchpoints

• Define the roadmap for email as a retention and monetisation channel, aligned to DAU and revenue goals

• Build and maintain the segmentation architecture — ensuring the right message reaches the right user at the right moment

• Plan, write, and launch email campaigns from brief to send, including copy, subject lines, and CTA strategy

• Build and optimise automated lifecycle flows: onboarding, activation, re-engagement, win-back, and subscription upsell

• Manage the email content calendar in coordination with Product, Brand, and Community teams

• Run structured A/B and multivariate tests on subject lines, copy, timing, segmentation, and design

• Analyse campaign performance weekly and translate data into actionable improvements

• Monitor and maintain deliverability health: list hygiene, sender reputation, open/click/conversion benchmarks

• Partner with the Retention team to align email flows with in-app behavioural triggers

• Brief the Creative team on design requirements for email templates

• Feed insights back to Product on user behaviour patterns surfaced through email engagement data

• 1+ years of hands-on email marketing experience, ideally in a consumer mobile app or subscription product

• Proven track record managing lifecycle and campaign email programmes at scale

• Strong copywriting skills — you can write an email that converts, not just one that looks good

• Analytical mindset: comfortable in dashboards, able to design and read A/B tests, and make decisions from data

• Experience with at least one major ESP (Braze, Iterable, Klaviyo, Customer.io, or similar)

• Understanding of deliverability fundamentals and list management best practices

• Experience in dating, social, or subscription apps

• Familiarity with push notifications and in-app messaging as complementary channels

• Basic HTML/CSS for email template editing

• Genuine anity with or understanding of the LGBTQ+ community and its values

• Involvement in the development of Ukrainian products that compete with the world's best market players.

• The opportunity to implement your ideas rather than being a cog in the system.

• Meaningful and useful products created to serve a specific purpose rather than make money for shareholders.

• Be around like-minded people who work on results.

• Work with the global market and a huge audience.

• Direct contact with Snapchat, Meta, Google, Apple, and access to their best practices.

• Well-established processes and great opportunities to growth within the company.

• Transparent evaluation of work based on personal performance indicators.

• Great benefits package and fair compensation.

AF