Brand Manager Finlandia
Coca-Cola HBC Посмотреть все вакансии
- Киев
- Постоянная работа
- Полная занятость
This role is responsible for building and implementing Premium Spirits strategy and providing all marketing resources (strategies, tools needed for strategies execution and resources in terms of cooperating partners and agencies) to support building the portfolio of assigned brands for the overall growth of the company's business.Brand Manager establish and manage the marketing agenda for the portfolio starting from identifying country key big bets to the moment when related marketing programs planned and executed. Responsible to work closely with key business stakeholders across marketing, sales, commercial excellence, finance and supply chain and play a leading role in the Spirits Marketing leadership team. A strategic goal is to drive business performance thru sustainable portfolio growth. Clear focus would be revenue and profit delivery for the respective portfolio with fuelling value share growth and continuously growing quality leadership ratio.You will be successful in this role if:
- You co-create the Long-range plan and BP for the Premium Spirits portfolio, aligning global brand priorities with local channel insights;
- You manage budget planning, control, and reconciliation, conducting quarterly A&P reports together with brand owners;
- You take ownership of the Premium Spirits Portfolio budget to ensure comprehensive execution of the Sales & Marketing activity calendar;
- You control financial payments and ensure effective cost management of the Premium Spirits portfolio, including value chain oversight and price control;
- You define 360 LoS Brands KBIs, identifying priorities and delivering results;
- You map portfolio opportunities, calculate the Size of the prize, and contribute to long-term country big bets;
- You design the annual Premium Spirits Activity calendar and coordinate execution of big bets and innovations;
- You partner with the PS Manager to address channel- and region-specific needs through sales and marketing programs;
- You adapt global portfolio plans to the local market, explore system best practices, and integrate cross-merchandising opportunities;
- You plan and execute new portfolio launches, SKU rationalization, and harmonization, contributing to Premium Spirits planning and Best Practice sessions.
- Have comparable experience in large, complex, multi-channel organizations;
- Be a proficient user of MS Office;
- Demonstrate a high level of communication skills;
- Be quick in understanding customer's needs;
- Have a fluent level of English;
- Be responsible, result-oriented, and agile.
- Official employment;
- 5-day working week, a hybrid work format;
- Competitive salary;
- Compensations & benefits package, which includes medical and life insurance, 31 calendar days of vacation per year, meal allowance, company product sampling;
- Development opportunities;
- Work in a smart and motivated team within a supportive and inclusive culture with strong values;
- The main office of the company is located in Velyka Dymerka. Corporate buses are provided from metro stations Chernihivska and Lybidska, and also, from the city of Brovary and the settlements of Velyka Dymerka, Bohdanivka, Kalyta.