Shopper Marketing&Category Development Manager, UA

Киев
Постоянная работа
Полная занятость

17 д. назад

Company DescriptionJDE Peet's is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L'OR, Peet's, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.What's it like to work at JDE Peet's?We are people united by the power and possibility of tea and coffee. At JDE Peet's, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple - JDE Peet's: unleashing the possibilities of coffee and tea.We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth. We've worked hard to build an open, collaborative environment where you can approach anyone and be heard.At JDE Peet's, we believe it's amazing what can happen over a cup of coffee or tea.Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILITY!Find out more atJob DescriptionThe main objective of this role is to develop a category management vision and category partnership strategy between the company (JDE) and key retailers in the market. The role also provides the sales team with expert shopper insights and tools, including fact-based arguments to support negotiations. In detail:1) Category & Channel Development Strategy:

Develop growth strategies for categories with national key customers based on shopper and consumer insights, professional expertise, and in-depth understanding of current sales channels
Based on the Strategy, create an activation plan and support NPDs in line with the strategic direction.

2) Category & Channel Planning and Activation:

Develop and align action plans and calendar for category segments with all relevant stakeholders and lead the implementation.
Define KPIs for category & channel development strategies and manage them.

3) Category & Channel Activations:

Ensure availability of the right products (Must Stock List) in retail chains.
Develop effective category merchandising guidelines and in-store placement standards.
Build a category promotion strategy.

4) Promotion Calendar Planning and Execution:

Manage the channel activation calendar, focusing on portfolio strategy and sales KPIs.

5) Growth Strategy for Alternative Channels:

Develop strategies for alternative channels and e-commerce growth in terms of promotion, pricing, cost, and visibility.
Create and manage the Picture of Success across all coffee category segments.

Qualifications

Higher education in economics, marketing, or related technical field
3+ years of relevant experience in trade marketing or category/business development
Deep understanding of the FMCG market
Solid knowledge of sales, marketing practices, and shopper insights
Strong analytical and communication skills
Personal leadership and a results-driven mindset
English - required

Additional Information

Competitive salary and comfortable working conditions (hybrid format)
Compensations & benefits (including insurance programs and meal allowance)
Rewards & recognition program, learning and development in multicultural environment
Democratic corporate culture and open management team
Opportunity to become expert in coffee&tea

JDE Peet's

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