
CRM Manager (Middle+)
- Киев
- Постоянная работа
- Полная занятость
- Set up, launch, and monitor CRM communication campaigns across multiple channels (email, SMS, push, messengers, in-app), including both one-time and automated flows.
- Independently create and maintain a promo calendar of campaigns and communications.
- Configure and launch bonus and promo mechanics (from welcome offers to reactivation programs).
- Conduct A/B testing to improve campaign effectiveness and customer engagement.
- Apply deep segmentation to target different customer groups.
- Monitor and analyze engagement, deliverability, and conversion metrics, applying insights to optimize future campaigns.
- Work with Tableau / Power BI and internal dashboards to analyze campaigns and evaluate business metrics.
- Provide regular reporting aligned with business KPIs.
- Collaborate with analytics, product, content, design, support, and marketing teams to ensure smooth execution of campaigns.
- Drive retention growth by implementing and developing gamification practices.
- 2+ years of experience as a CRM Manager in the iGaming industry (casino/sports).
- Hands-on experience creating and managing different types of campaigns (welcome → reactivation).
- Practical knowledge of CRM platforms (GR8, Ultimove, Smartico, Salesforce, or others).
- Strong experience with Tableau / Power BI and good understanding of business metrics.
- Solid knowledge of engagement and deliverability metrics, with proven ability to work with them effectively.
- Analytical mindset, detail-oriented, organized, and capable of managing multiple campaigns simultaneously.
- English level: B1+ (sufficient for internal communication and content review).
- Experience with additional CRM or marketing automation platforms.
- Participation in strategic sessions and/or budget planning.
- Children Allowance
- Mental Health Support
- Sport Activities
- Language Courses
- Automotive Services
- Veterinary Services
- Home Office Setup Assistance
- Dental Services
- Books and Stationery
- Training Compensation
- And yes, even Massage!