
User Acquisition Manager (Mobile) (Promova)
Genesis
- Украина
- Постоянная работа
- Полная занятость
- Launching and managing new advertising campaigns.
- Analyzing the performance of current ad campaigns.
- Testing hypotheses in the field of mobile user acquisition.
- Identifying effective patterns, approaches, and creatives in media buying.
- Analyzing traffic data in internal BI systems.
- Testing new creatives and approaches.
- Conducting competitor analysis.
- 1,5 years of experience in User Acquisition.
- Experience working with Appsflyer.
- Understanding of key marketing metrics such as CPI, CPA, CTR, CPM, CR, etc.
- Experience in setting up ad campaigns from scratch on Facebook Ads, TikTok Ads, or Google UAC.
- Knowledge of SKAN 4.0.
- Experience writing technical briefs for video creative production.
- Ability to analyze current campaign results, draw conclusions, and identify cause-and-effect relationships.
- English proficiency at B1 level or higher (spoken).
- Experience with in-app traffic sources.
- Experience with subscription-based monetization models.
- Proficiency in using AI tools.
- Opportunities to grow with the project — quickly expand your area of responsibility and manage large budgets.
- A large and professional acquisition and overall marketing team where everyone is open to sharing their experience.
- A strong team and a successful product (TOP 10 language learning app) — a chance to become part of the story of a future unicorn.
- The opportunity to work on a product that truly improves people's lives and breaks down language barriers.
- Pre-screen with Recruiter (40 minutes)
- Test task
- Interview with the Hiring Manager (1 hour)
- Bar-raising (1 hour)