
Marketing Automation Manager (Relocation to Montenegro or Remote)
- Киев
- Постоянная работа
- Полная занятость
- 27+ years of fintech experience
- 3M+ clients worldwide
- 700+ employees
- 45+ international awards (for Libertex)
- 300+ tradable assets (through Libertex)
- Plan, launch, and optimize multi-channel campaigns (email, push, SMS, in-app, pop-ups) for both web and mobile.
- Develop and manage customer journeys and behavioral triggers to improve activation, conversion, and retention.
- Write and edit high-converting copy tailored to different user segments.
- Set up and manage automated message flows.
- Run and analyze A/B tests to validate hypotheses and improve campaign performance.
- Monitor performance using tools like Mixpanel, Amplitude, or similar; report on key metrics (open rate, CTR, conversion, etc.).
- Work closely with Product, Sales, and IT to align on business goals and coordinate cross-functional projects.
- 2+ years of experience in marketing automation, CRM, or lifecycle marketing.
- Strong copywriting skills - able to write concise, persuasive messages for different channels.
- Familiarity with HTML/CSS for light email edits.
- Experience with A/B testing and campaign experimentation.
- Strong analytical mindset and familiarity with product analytics tools (Mixpanel, Amplitude, GA, etc.).
- Hands-on experience with CRM/automation platforms (e.g., Braze, Blueshift, Customer.io, Iterable, etc.).
- Proficient experience with dynamic content and personalization strategies.
- Fluency in English (written and spoken). PLEASE SEND YOUR CV IN ENGLISH!
- Experience with Forex and/or Crypto
- Written and spoken Russian
- 21 working days of annual leave
- Work remotely whilst being part of a global team
- Udemy Business unlimited membership
- Professional and personal development opportunities in a fast-growing environment