Email Marketing Specialist в Svitla Systems, Inc., Київ, Львів, за кордоном, віддалено

• 2-4 years of experience in email marketing or lead generation, preferably in B2B IT services or SaaS.
• Proven track record of managing cold outreach campaigns with measurable success.
• Strong understanding of email deliverability mechanics, authentication protocols, and sender reputation management.
• Experience with email automation platforms (Apollo, Lemlist, HubSpot, or similar).
• Working knowledge of HubSpot or similar CRM systems and data enrichment tools (Apollo, LinkedIn Sales Navigator, Clay, etc.).
• Excellent written and oral English skills.

• Expertise in drafting persuasive, concise outreach messaging.
• An analytical mindset with the ability to build cohesive email performance reporting, funnel performance, interpret performance data, and optimize based on insights.
• Be comfortable with LLMs, know how to automate routine, repetitive tasks to be more efficient. Excellent written and oral English skills.
• Expertise in drafting persuasive, concise outreach messaging.
• An analytical mindset with the ability to build cohesive email performance reporting, funnel performance, interpret performance data, and optimize based on insights.
• Be comfortable with LLMs, know how to automate routine, repetitive tasks to be more efficient.

• Familiarity with B2B software development or IT outsourcing/outstaffing markets.
• Experience integrating email with multi-channel outreach (LinkedIn, ads, or retargeting).
• Knowledge of DNS settings and email infrastructure optimization.

• Develop and execute cold outreach campaigns using tools such as Apollo to generate MQLs.
• Manage and optimize email deliverability through proper domain configuration (SPF, DKIM, DMARC), warm-up practices, and reputation monitoring.
• Build and maintain automated email sequences for lead nurturing, reactivation, and outbound outreach using tools such as Apollo, HubSpot, or equivalent.
• Perform A/B testing on subject lines, personalization tactics, and CTAs to maximize open and reply rates.
• Segment and manage clean prospect databases, ensuring compliance with GDPR and CAN-SPAM regulations.

• Monitor campaign metrics (open rates, reply rates, deliverability, bounce rates) and deliver actionable insights for continuous improvement.
• Collaborate with sales and marketing teams to align messaging and optimize lead-to-meeting conversion rates.
• Research and apply best practices in email outreach and email automation.
• Keep current with email trends, automation tools, and anti-spam regulations to maintain high deliverability and sender health, and improve domain reputation.

• US and EU projects based on advanced technologies.
• Competitive compensation based on skills and experience.
• Regular performance appraisals to support your growth.
• Flexibility in workspace, either remote or in one of our development offices.
• Comprehensive medical insurance, including dental and massages.
• Personalized learning program tailored to your interests and skill development.
• Sport reimbursement program for onsite and online activities.
• Bonuses for recommendations of new employees.
• Bonuses for article writing, public talks, and other activities.
• 20 vacation days, 10 national holidays and 5 sick leaves.
• Maternity leave policy and family days off.
• Free tech webinars and meetups organized by Svitla.
• Welcome and anniversary presents, gifts for children, and more.
• Regular corporate events and meetups.
• Awesome team, friendly and supportive community!

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