CRM Specialist

iTalent PLUS

  • Киев
  • Контрактная работа
  • Полная занятость
  • 30 д. назад
Our client is seeking a detail-oriented and proactive CRM Specialist to join their growing CRM team within the fast-paced gambling industry. The successful candidate will support the CRM Manager in the execution of player communication campaigns aimed at enhancing engagement, retention, and reactivation across multiple channels. This is a hands-on, operational role focused on the day-to-day execution of CRM campaigns—from setup and deployment to ongoing optimization.🔧 Key ResponsibilitiesCampaign Execution
  • Launch CRM campaigns via email, SMS, push notifications, and in-app messaging
  • Monitor campaign performance, ensuring timely delivery and accuracy
  • Conduct A/B testing and pilot campaigns based on segmentation and player behavior
Automation & Triggered Journeys
  • Implement and maintain automated communication flows based on user actions and lifecycle stages
  • Set up and monitor communication chains to enhance player conversion and retention
Content Production & Coordination
  • Create and manage templates for CRM communications
  • Prepare briefs and technical requirements for designers, copywriters, and developers
  • Align messaging with promotional calendars and reactivation strategies
Collaboration & Quality Assurance
  • Work closely with product, promotions, and analytics teams to ensure CRM initiatives align with business goals and player expectations
  • Conduct thorough quality checks to maintain consistency and targeting accuracy before campaign launches
🧠 Required Skills & Qualifications
  • Minimum of 2 years' experience in CRM or lifecycle marketing, preferably within the gambling industry
  • Proven experience executing multi-channel CRM campaigns using CRM platforms
  • Strong grasp of segmentation, user journeys, and behavioral targeting
  • Excellent attention to detail and ability to manage multiple concurrent campaigns
  • Solid understanding of key CRM metrics such as open rates, CTR, conversion rates, and churn
  • Proficiency in Excel/Google Sheets and using performance dashboards
  • Effective communicator with strong task and time management skills
  • Fluency in Russian and English is essential
As iGaming recruitment specialists, at iTalent PLUS, we take pride in our role as matchmakers between exceptional talent and forward-thinking employers. From tackling personal decisions to reaching important milestones, our job is to guide you on the path of success. We are fueled by our commitment to excellence and go the extra mile to make sure our clients are fully satisfied with our work.​As a team of professional Recruitment Consultants, we create partnerships with a purpose, and always strive for significant outcomes. Contact us today for an initial consultation, and find out more about how we can tailor our services to your needs.

iTalent PLUS