PPC Specialist

• Designing and executing PPC strategies across Google Ads (Search, Performance Max, DSA) and Meta Ads (Lead Ads) to drive high-quality applicant traffic for the US and DACH markets;

• Working with large-scale dynamic feeds (thousands to millions of pages) to build scalable ad campaigns;

• Setting up and managing tracking infrastructure (UTM, GA4, GTM, Meta Pixel, Conversion API);

• Continuously optimizing campaigns for CPA, ROAS, and CR through data analysis and iterative testing;

• Running A/B tests on creatives, copy, and targeting to improve performance;

• Collaborating closely with affiliate, sales, and tech teams to align strategies and maximize campaign impact;

• Monitoring campaign performance and scaling successful setups.

• 3+ years of hands-on experience in PPC/performance marketing, preferably with large-scale campaigns;

• Proven track record of managing paid media budgets of $50K+ monthly;

• Strong expertise in Google Ads (Search, Performance Max, DSA) and Meta Ads platforms;

• Experience with analytics and tracking tools: GA4, GTM, UTM tagging, conversion tracking setup;

• Familiarity with feed-based advertising and dynamic campaign management (experience in e-commerce, marketplaces, lead generation, or related industries is a strong plus);

• Data-driven mindset: you measure, test, and optimize to deliver measurable results;
• Excellent communication skills and ability to work cross-functionally;
• Experience running campaigns targeting US and/or EU markets;
• Fluency in Ukrainian and a B1+ level of English.

• Understanding of affiliate marketing or traffic arbitrage;

• Knowledge of XML/JSON feeds and structured ad delivery systems;

• Familiarity with performance funnels and landing page logic for lead or application conversions.

• Self-motivated and comfortable with autonomy;
• Passionate about using technology to solve real problems;
• Open to collaboration and knowledge sharing;
• Results-oriented and focused on impact;
• Curious and committed to continuous learning.

• Remote-first team with no location limits;
• Flexible 8-hour workday;
• Flat structure with direct access to leadership;
• Full set of equipment provided for your comfortable work.

• Competitive compensation with transparent salary bands;
• Health insurance after 3 months of work;
• Mental health support;
• 24 vacation days + 20 paid sick days + 4 no-doc sick days + company-wide one-week break at year-end.

• Personal learning budget for professional development;
• Clear growth paths from Junior to Senior;
• Work with global clients (US & EU);
• Culture of feedback, mentorship, and constant learning.

• Values-based interview
• Technical interview
• Final interview with the team
• Reference check
• Job offer

J-Vers