Creative Marketing Specialist (IT, mobile apps)

• Advertising research in the mobile applications market.
• Competitor advertising research.
• Analysis and generation of ideas for creatives.
• Tracking trends, AI tools and product adaptation.
• Creation of new hypotheses, approaches, concepts, variations.
• Creation of Static, Video, UGC creatives.
• Development of technical specifications for designers.
• Development of scripts for UGC creators.
• An understanding of creative hypotheses and performance optimization will be a plus.

• 1+ year of experience working with creatives in marketing or product departments. Completing marketing-related courses will be a plus.
• Understanding of trends, virality, and creative content.
• Knowledge of tools for market and competitor analysis.
• Marketing mindset, understanding user pain points and needs.
• Knowledge of marketing funnels.
• Proficiency with Excel/Google Sheets.
• Preparation of technical specifications
• Copywriting skills (SEO copywriting).
• TikTok, Facebook, Instagram user with experience in creating advertising content. Experience with YouTube will be a plus.
• Experience working with AI tools.
• English - B1 (Intermediate); B2-C1 level will be a plus.

• Understanding of metrics (Impression, CPM, CTR, CPC, ROMI, ROAS).
• Experience in creating and testing creatives for performance marketing.
• Analyzing the effectiveness of advertising creatives and generating new hypotheses based on marketing metrics/data.
• Understanding of User Acquisition.

• Creativity
• Analytical thinking
• Data-driven decision making

• remote cooperation or the opportunity to work in the office in Mykolaiv.
• full-time, schedule from 9:00/10:00 to 18:00/19:00 (from Mon. to Fri.).
• Partial or full reimbursement for attendance at specialized courses and trainings, as well as for attending conferences and events in the field of specialization.
• Corporate English Club online.
• Paid vacation and sick leave.

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