CRM Operations & Martech Specialist в Welltech, Київ, Лімасол (Кіпр), Варшава (Польща)
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/ /15 квітня 2026CRM Operations & Martech SpecialistКиїв, Лімасол (Кіпр), Варшава (Польща)Who Are We?We are Welltech - a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits - a testament to the real value our innovative, engaging wellness solutions deliver every day. 🌍With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps - Muscle Booster, Yoga-Go and WalkFit - empower millions to transform their lifestyles and unlock their personal wellness journeys.Welltech is where your impact becomes real. And our values clearly attest to that: we grow together, we drive results, we lead by example and we are well-makers.If this looks like you and you thrive in a fast-paced environment, you'll fit right in at Welltech. Let's build wellness for millions together.What We're Looking ForWe are looking for a technically-minded and execution-driven CRM Specialist to help scale and support CRM operations across our apps. Reporting to the CRM Operations & Martech Enablement Lead, you will bridge the gap between strategy and technical execution, acting as an enabler for the wider CRM team.You won't just be building campaigns - you'll help build and improve the infrastructure, processes, and systems that make scalable, high-performing CRM possible.Success in this role means improving CRM stability and deliverability, reducing technical blockers for the team, and helping the CRM function scale efficiently across multiple apps and markets✨ Key Responsibilities:
- Drive deliverability and inbox placement best practices to maximise open rates and overall campaign performance.
- Act as the main technical point of contact for the CRM team, resolving integration issues, troubleshooting data discrepancies, and ensuring a high level of SLA for internal stakeholders.
- Own and improve CRM infrastructure, integrations, and data flows to create a more stable, diversified, and scalable ecosystem across apps and channels.
- Manage and prioritise the team's technical backlog, ensuring requests are delivered efficiently and operational blockers are resolved quickly.
- Support and help drive technical CRM initiatives such as new channel rollouts, vendor evaluations, migrations, and system improvements.
- Ensure high standards of campaign QA, data integrity, and system reliability across all CRM initiatives.
- Create and maintain clear, organised documentation, playbooks, and processes to improve team efficiency, consistency, and onboarding.
- Research, evaluate, and propose new tools and AI-driven solutions that can improve automation, operational efficiency, and team performance.
- Collaborate cross-functionally with Product, Engineering, Analytics, and other stakeholders to align on tracking, CRM capabilities, and business priorities.
- 3+ years of experience in CRM, marketing automation, CRM operations, or similar roles.
- Hands-on experience with CRM platforms such as Braze, Iterable, Salesforce Marketing Cloud, Reteno, or similar.
- Good understanding of CRM infrastructure, including automations, data flows, integrations, and troubleshooting.
- Experience working with Product, Engineering, or Analytics teams to solve technical issues and launch new CRM initiatives.
- Understanding of email deliverability fundamentals, including inbox placement, sender reputation, and list hygiene.
- Strong organisational and project management skills, with the ability to manage multiple requests and priorities.
- Ability to create clear documentation, processes, and playbooks.
- Proactive, collaborative, and solution-oriented mindset.
- Experience with APIs, webhooks, or CRM integrations.
- Experience with A/B testing, QA, and campaign troubleshooting.
- Familiarity with SQL, attribution, deep links, or tracking setup.
- Experience in subscription, app-based, or multi-market businesses.
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